Research output per year
Research output per year
Search results
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2017
All in the family? Parental roles in the epidemic of childhood obesity
Moore, E. S., Wilkie, W. L. & Desrochers, D. M., 28 Feb 2017, In: Journal of Consumer Research. 43, 5, p. 824-859 36 p.Research output: Contribution to journal › Article › peer-review
Open Access40 Citations (Scopus) -
2015
Adult Food Insecurity and the Hunger-Obesity Paradox: Are These Distinct Consumer Segments?
Desrochers, D. M. & Dahl, S., 2015, In: Advances in Consumer Research. 43, p. 506-507Research output: Contribution to journal › Article › peer-review
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Advertising to Children in Traditional and New Media
Desrochers, D. M., 2015, In: Journal of Children and Media. 9, 2, p. 272-275 4 p.Research output: Contribution to journal › Review article › peer-review
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2013
Childhood Obesity: Is Advertising the Culprit?
Dahl, S. & Desrochers, D. M., 2013, In: Advances in Consumer Research. 41, p. 346-349Research output: Contribution to journal › Article › peer-review
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2009
The Use of Scents to Influence Consumers: The Sense of Using Scents to Make Cents
Bradford, K. D. & Desrochers, D., Nov 2009, In: Journal of Business Ethics. 90, Supplement 2, p. 141-153Research output: Contribution to journal › Article › peer-review
35 Citations (Scopus) -
2007
Children's Exposure to Television Advertising: Implications for Childhood Obesity
Desrochers, D. M. & Holt, D. J., 1 Sep 2007, In: Journal of Public Policy and Marketing. 26, 2, p. 182-201Research output: Contribution to journal › Article › peer-review
57 Citations (Scopus) -
2006
Adding Consumer Behavior Insights to Category Management: Improving Item Placement Decisions
Desrochers, D. M. & Nelson, P., 2006, In: Journal of Retailing. 82, 4, p. 357-365Research output: Contribution to journal › Article › peer-review
25 Citations (Scopus) -
2003
Analysis of Antitrust Challenges to Category Captain Arrangements
Desrochers, D. M., Gundlach, G. T. & Foer, A. A., 2003, In: Journal of Public Policy and Marketing. 22, Fall, p. 201-215Research output: Contribution to journal › Article › peer-review
45 Citations (Scopus) -
2002
Antitrust and Marketing: A Primer and Call to Research
Gundlach, G. T., Phillips, J. M. & Desrochers, D. M., 2002, In: Journal of Public Policy and Marketing. 21, Fall, p. 232-236Research output: Contribution to journal › Article
8 Citations (Scopus) -
Marketing Research and Public Policy: The Case of Slotting Fees
Wilkie, W. L., Desrochers, D. & Gundlach, G. T., 2002, In: Journal of Public Policy and Marketing. 21, 2, p. 275-288Research output: Contribution to journal › Article › peer-review
28 Citations (Scopus)