Research Output per year
Personal profile
Research interests
My research primarily focuses on the impact of marketing activities and practices on the consumer, with significant attention on the policy issues surrounding food marketing. Some general topics are childhood obesity, food insecurity, nutrition information on menus, and a new project on the stigma of obesity. My interest in the area developed when I served as a visiting scholar at the Federal Trade Commission in the USA and contributed to a research project on children's exposure to television advertising, with particular emphasis on food advertising.
My research has been published in the Journal of Consumer Research, Journal of Retailing, Journal of Public Policy & Marketing, and Journal of Business Ethics. I am an Associate Editor for the Journal of Consumer Affairs and sit on the editorial board of the Journal of Public Policy & Marketing.
Education/Academic qualification
Marketing, Doctor of Philosophy, University of Rochester
Marketing, Master of Business Administration, University of Rochester
Mathematics, Bachelor of Science, Bates College
Fingerprint Dive into the research topics where Debbie Desrochers is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
childhood
Social Sciences
parents
Social Sciences
intergenerational transfers
Social Sciences
consumer research
Social Sciences
Childhood obesity
Business & Economics
food consumption
Social Sciences
socialization
Social Sciences
Public policy
Business & Economics
Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Research Output 2002 2017
13
Citations
(Scopus)
All in the family? Parental roles in the epidemic of childhood obesity
Moore, E. S., Wilkie, W. L. & Desrochers, D. M., 28 Feb 2017, In : Journal of Consumer Research. 43, 5, p. 824-859 36 p.Research output: Contribution to journal › Article
Open Access
childhood
parents
intergenerational transfers
consumer research
food consumption
Adult Food Insecurity and the Hunger-Obesity Paradox: Are These Distinct Consumer Segments?
Desrochers, D. M. & Dahl, S., 2015, In : Advances in Consumer Research. 43, p. 506-507Research output: Contribution to journal › Article
Advertising to Children in Traditional and New Media
Desrochers, D. M., 16 Mar 2015, In : Journal of Children and Media. 9, 2, p. 272-275Research output: Contribution to journal › Review article
Childhood Obesity: Is Advertising the Culprit?
Dahl, S. & Desrochers, D. M., 2013, In : Advances in Consumer Research. 41, p. 346-349Research output: Contribution to journal › Article
25
Citations
(Scopus)
The Use of Scents to Influence Consumers: The Sense of Using Scents to Make Cents
Bradford, K. D. & Desrochers, D., Nov 2009, In : Journal of Business Ethics. 90, Supplement 2, p. 141-153Research output: Contribution to journal › Article