Debbie Desrochers




Research output per year

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Personal profile

Research interests

My research primarily focuses on the impact of marketing activities and practices on the consumer, with significant attention on the policy issues surrounding food marketing. Some general topics are childhood obesity, food insecurity, nutrition information on menus, and a new project on the stigma of obesity. My interest in the area developed when I served as a visiting scholar at the Federal Trade Commission in the USA and contributed to a research project on children's exposure to television advertising, with particular emphasis on food advertising.

My research has been published in the Journal of Consumer Research, Journal of Retailing, Journal of Public Policy & Marketing, and Journal of Business Ethics. I am an Associate Editor for the Journal of Consumer Affairs and sit on the editorial board of the Journal of Public Policy & Marketing.

Education/Academic qualification

Marketing, Doctor of Philosophy, University of Rochester

Marketing, Master of Business Administration, University of Rochester

Mathematics, Bachelor of Science, Bates College

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Research Output

All in the family? Parental roles in the epidemic of childhood obesity

Moore, E. S., Wilkie, W. L. & Desrochers, D. M., 28 Feb 2017, In : Journal of Consumer Research. 43, 5, p. 824-859 36 p.

Research output: Contribution to journalArticle

Open Access
  • 23 Citations (Scopus)

    Advertising to Children in Traditional and New Media

    Desrochers, D. M., 16 Mar 2015, In : Journal of Children and Media. 9, 2, p. 272-275

    Research output: Contribution to journalReview article

    Childhood Obesity: Is Advertising the Culprit?

    Dahl, S. & Desrochers, D. M., 2013, In : Advances in Consumer Research. 41, p. 346-349

    Research output: Contribution to journalArticle

    The Use of Scents to Influence Consumers: The Sense of Using Scents to Make Cents

    Bradford, K. D. & Desrochers, D., Nov 2009, In : Journal of Business Ethics. 90, Supplement 2, p. 141-153

    Research output: Contribution to journalArticle

    29 Citations (Scopus)