Projects per year
Personal profile
Research interests
My research primarily focuses on the impact of marketing activities and practices on the consumer, with significant attention on the policy issues surrounding food marketing. Some general topics are childhood obesity, food insecurity, nutrition information on menus, and several new projects on the stigma of obesity. My interest in the area developed when I served as a visiting scholar at the Federal Trade Commission in the USA and contributed to a research project on children's exposure to television advertising, with particular emphasis on food advertising.
My research has been published in the Journal of Consumer Research, Journal of Retailing, Journal of Public Policy & Marketing, and Journal of Business Ethics. I served as an Associate Editor for the Journal of Consumer Affairs for 8 years and sit on the editorial board of the Journal of Public Policy & Marketing.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
Marketing, Doctor of Philosophy, University of Rochester
Award Date: 13 May 2000
Marketing, Master of Business Administration, University of Rochester
Award Date: 22 Feb 1996
Mathematics, Bachelor of Science, Bates College
Award Date: 4 Jun 1979
External positions
Adjunct Associate Professor, University of Notre Dame in England
1 May 2013 → 30 Jun 2016
Senior Lecturer, University of Westminster
7 Nov 2011 → 30 Jun 2017
Senior Lecturer, Middlesex University
3 Nov 2010 → 31 Oct 2011
Visiting Assistant Professor, Tulane University
1 Jul 2009 → 30 Jun 2010
Adjunct Associate Professor, Georgetown University
1 Aug 2006 → 31 Dec 2006
Visiting Scholar, Federal Trade Commission
1 Jan 2004 → 31 Dec 2012
Assistant Professor, University of Notre Dame
20 Aug 1999 → 30 Jun 2009
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Collaborations and top research areas from the last five years
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Projects
- 8 Active
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Can Media Literacy Influence the Stigma of Obesity?
Desrochers, D. (Researcher)
1/06/23 → …
Project: Other
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Weight Stigma after Covid-19: The Role of the NHS’s Better Health Campaign
Desrochers, D. (Researcher) & Stevens, L. (Researcher)
1/03/23 → …
Project: Other
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Sharing information about mental health services: To reach adolescents where they are, we need to market early help provision on social media
Loades, M. (PI), Desrochers, D. (Researcher), Edgar, S. (PI), Luximon, M. (PI) & Sung, B. (PI)
1/04/22 → …
Project: Research council
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Are Consumer Views of Counterfeit Purchasing’s Ethicality a Product of Personality or Perceptions of Business Ethicality, or Both?
Desrochers, D. (Researcher) & Thompson, E. (Researcher)
1/11/20 → …
Project: Other
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Nutrition Labelling on Fast Food Menus: Who Notices and Uses this Information?
Desrochers, D. (Researcher)
1/09/17 → …
Project: Other
Research output
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Sharing information about mental health services: To reach adolescents where they are, we need to market early help provision on social media
Loades, M. E., Desrochers, D. M., Edgar, S., Luximon, M. & Sung, B., 31 Jan 2024, In: Clinical Child Psychology and Psychiatry. 29, 1, p. 10-14 5 p.Research output: Contribution to journal › Editorial › peer-review
Open Access -
Nutrition labelling on menus: Who notices and uses this information?
Desrochers, D., 27 Nov 2018, Academy of Marketing Science. Springer, p. 127-137 11 p.Research output: Chapter or section in a book/report/conference proceeding › Chapter in a published conference proceeding
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All in the family? Parental roles in the epidemic of childhood obesity
Moore, E. S., Wilkie, W. L. & Desrochers, D. M., 28 Feb 2017, In: Journal of Consumer Research. 43, 5, p. 824-859 36 p.Research output: Contribution to journal › Article › peer-review
Open Access91 Citations (SciVal) -
The Stigma of Obesity: Additional Evidence
Desrochers, D., 13 Jul 2016, Proceedings of the 41st Annual Macromarketing Conference. p. 119–142 24 p.Research output: Chapter or section in a book/report/conference proceeding › Chapter in a published conference proceeding
Open Access -
Adult Food Insecurity and the Hunger-Obesity Paradox: Are These Distinct Consumer Segments?
Desrochers, D. M. & Dahl, S., 2015, In: Advances in Consumer Research. 43, p. 506-507Research output: Contribution to journal › Article › peer-review