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Personal profile

Research interests

My research primarily focuses on the impact of marketing activities and practices on the consumer, with significant attention on the policy issues surrounding food marketing. Some general topics are childhood obesity, food insecurity, nutrition information on menus, and a new project on the stigma of obesity. My interest in the area developed when I served as a visiting scholar at the Federal Trade Commission in the USA and contributed to a research project on children's exposure to television advertising, with particular emphasis on food advertising.

My research has been published in the Journal of Consumer Research, Journal of Retailing, Journal of Public Policy & Marketing, and Journal of Business Ethics. I am an Associate Editor for the Journal of Consumer Affairs and sit on the editorial board of the Journal of Public Policy & Marketing.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 2 - Zero Hunger
  • SDG 3 - Good Health and Well-being
  • SDG 12 - Responsible Consumption and Production

Education/Academic qualification

Marketing, Doctor of Philosophy, University of Rochester

Award Date: 13 May 2000

Marketing, Master of Business Administration, University of Rochester

Award Date: 22 Feb 1996

Mathematics, Bachelor of Science, Bates College

Award Date: 4 Jun 1979

External positions

Panel Member, National Advertising Review Board (NARB)

1 Jan 2021 → …


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