No photo of Debbie Desrochers

View Scopus Profile

Debbie Desrochers

Dr

 https://orcid.org/0000-0002-7403-7530

  • WESSEX HOUSE 9.21

20022017

Research output per year

If you made any changes in Pure these will be visible here soon.

Personal profile

Research interests

My research primarily focuses on the impact of marketing activities and practices on the consumer, with significant attention on the policy issues surrounding food marketing. Some general topics are childhood obesity, food insecurity, nutrition information on menus, and a new project on the stigma of obesity. My interest in the area developed when I served as a visiting scholar at the Federal Trade Commission in the USA and contributed to a research project on children's exposure to television advertising, with particular emphasis on food advertising.

My research has been published in the Journal of Consumer Research, Journal of Retailing, Journal of Public Policy & Marketing, and Journal of Business Ethics. I am an Associate Editor for the Journal of Consumer Affairs and sit on the editorial board of the Journal of Public Policy & Marketing.

Education/Academic qualification

Marketing, Doctor of Philosophy, University of Rochester

Marketing, Master of Business Administration, University of Rochester

Mathematics, Bachelor of Science, Bates College

Fingerprint Dive into the research topics where Debbie Desrochers is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output

All in the family? Parental roles in the epidemic of childhood obesity

Moore, E. S., Wilkie, W. L. & Desrochers, D. M., 28 Feb 2017, In : Journal of Consumer Research. 43, 5, p. 824-859 36 p.

Research output: Contribution to journal › Article

Open Access
    • 23 Citations (Scopus)

    Adult Food Insecurity and the Hunger-Obesity Paradox: Are These Distinct Consumer Segments?

    Desrochers, D. M. & Dahl, S., 2015, In : Advances in Consumer Research. 43, p. 506-507

    Research output: Contribution to journal › Article

    Advertising to Children in Traditional and New Media

    Desrochers, D. M., 16 Mar 2015, In : Journal of Children and Media. 9, 2, p. 272-275

    Research output: Contribution to journal › Review article

    Childhood Obesity: Is Advertising the Culprit?

    Dahl, S. & Desrochers, D. M., 2013, In : Advances in Consumer Research. 41, p. 346-349

    Research output: Contribution to journal › Article

    The Use of Scents to Influence Consumers: The Sense of Using Scents to Make Cents

    Bradford, K. D. & Desrochers, D., Nov 2009, In : Journal of Business Ethics. 90, Supplement 2, p. 141-153

    Research output: Contribution to journal › Article

    29 Citations (Scopus)