Research output per year
Research output per year
Personal profile
Research interests
My research primarily focuses on the impact of marketing activities and practices on the consumer, with significant attention on the policy issues surrounding food marketing. Some general topics are childhood obesity, food insecurity, nutrition information on menus, and a new project on the stigma of obesity. My interest in the area developed when I served as a visiting scholar at the Federal Trade Commission in the USA and contributed to a research project on children's exposure to television advertising, with particular emphasis on food advertising.
My research has been published in the Journal of Consumer Research, Journal of Retailing, Journal of Public Policy & Marketing, and Journal of Business Ethics. I am an Associate Editor for the Journal of Consumer Affairs and sit on the editorial board of the Journal of Public Policy & Marketing.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
Marketing, Doctor of Philosophy, University of Rochester
Award Date: 13 May 2000
Marketing, Master of Business Administration, University of Rochester
Award Date: 22 Feb 1996
Mathematics, Bachelor of Science, Bates College
Award Date: 4 Jun 1979
External positions
Panel Member, National Advertising Review Board (NARB)
1 Jan 2021 → …
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Dive into the research topics where Debbie Desrochers is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
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All in the family? Parental roles in the epidemic of childhood obesity
Moore, E. S., Wilkie, W. L. & Desrochers, D. M., 28 Feb 2017, In: Journal of Consumer Research. 43, 5, p. 824-859 36 p.Research output: Contribution to journal › Article › peer-review
Open Access40 Citations (SciVal) -
Adult Food Insecurity and the Hunger-Obesity Paradox: Are These Distinct Consumer Segments?
Desrochers, D. M. & Dahl, S., 2015, In: Advances in Consumer Research. 43, p. 506-507Research output: Contribution to journal › Article › peer-review
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Advertising to Children in Traditional and New Media
Desrochers, D. M., 2015, In: Journal of Children and Media. 9, 2, p. 272-275 4 p.Research output: Contribution to journal › Review article › peer-review
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Childhood Obesity: Is Advertising the Culprit?
Dahl, S. & Desrochers, D. M., 2013, In: Advances in Consumer Research. 41, p. 346-349Research output: Contribution to journal › Article › peer-review
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The Use of Scents to Influence Consumers: The Sense of Using Scents to Make Cents
Bradford, K. D. & Desrochers, D., Nov 2009, In: Journal of Business Ethics. 90, Supplement 2, p. 141-153Research output: Contribution to journal › Article › peer-review
37 Citations (SciVal)