If you made any changes in Pure these will be visible here soon.

Personal profile

Research interests

My research primarily focuses on the impact of marketing activities and practices on the consumer, with significant attention on the policy issues surrounding food marketing. Some general topics are childhood obesity, food insecurity, nutrition information on menus, and a new project on the stigma of obesity. My interest in the area developed when I served as a visiting scholar at the Federal Trade Commission in the USA and contributed to a research project on children's exposure to television advertising, with particular emphasis on food advertising.

My research has been published in the Journal of Consumer Research, Journal of Retailing, Journal of Public Policy & Marketing, and Journal of Business Ethics. I am an Associate Editor for the Journal of Consumer Affairs and sit on the editorial board of the Journal of Public Policy & Marketing.

Education/Academic qualification

Marketing, Doctor of Philosophy, University of Rochester

Marketing, Master of Business Administration, University of Rochester

Mathematics, Bachelor of Science, Bates College

Fingerprint Dive into the research topics where Debbie Desrochers is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

childhood Social Sciences
parents Social Sciences
intergenerational transfers Social Sciences
consumer research Social Sciences
Childhood obesity Business & Economics
food consumption Social Sciences
socialization Social Sciences
Public policy Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2002 2017

18 Citations (Scopus)

All in the family? Parental roles in the epidemic of childhood obesity

Moore, E. S., Wilkie, W. L. & Desrochers, D. M., 28 Feb 2017, In : Journal of Consumer Research. 43, 5, p. 824-859 36 p.

Research output: Contribution to journalArticle

Open Access
intergenerational transfers
consumer research
food consumption

Advertising to Children in Traditional and New Media

Desrochers, D. M., 16 Mar 2015, In : Journal of Children and Media. 9, 2, p. 272-275

Research output: Contribution to journalReview article

Childhood Obesity: Is Advertising the Culprit?

Dahl, S. & Desrochers, D. M., 2013, In : Advances in Consumer Research. 41, p. 346-349

Research output: Contribution to journalArticle

25 Citations (Scopus)

The Use of Scents to Influence Consumers: The Sense of Using Scents to Make Cents

Bradford, K. D. & Desrochers, D., Nov 2009, In : Journal of Business Ethics. 90, Supplement 2, p. 141-153

Research output: Contribution to journalArticle