Personal profile

Research interests

David is a behavioural scientist who has established a reputation as a global leader in understanding how data and ubiquitous technologies are changing the way we conduct research and the way we live in the digital age. Working at the intersection of psychology and data science, his research has been published in world-leading psychology, medical, public health, computer science and communication journals with results often re-appearing on radio and television.

His primary focus has been on the descriptive or predictive value of new and emerging forms of data for understanding the dynamics of behaviour in the digital age. He has explored the psychological value and impacts of technology as it relates to privacy, security, health, and well-being. This includes spearheading innovative research practices alongside the analysis of digital data, which continues to advance the discipline of psychology and the wider academic community. Research projects have involved experiments in labs, large-scale surveys, focus groups, and the use of smartphones to collect data ‘in the wild’. Other award-winning research pioneered data-linkage methodologies using health service data, which explored the importance of patient behaviour across the lifespan, morbidity and mortality outcomes.

David's research has been supported by research councils, government agencies, and industry partners. He has collaborated with civil servants, government analysts, NHS staff, patients, artists, technology entrepreneurs, and members of the public and has provided advice and research reports to large and small companies, as well as to UKRI, the UK, and Scottish governments. This often emphasises where digital transformations can deliver positive social, economic, and industrial impacts.

Beacon: Value of data

Psychology Sensor Lab

The Centre for Research and Evidence on Security Threats (CREST)

National Research Centre on Privacy, Harm Reduction and Adversarial Influence Online (REPHRAIN)

The Security, Privacy, Identity and Trust Engagement NetworkPlus (SPRITE+)

Healthy Later Living Network 

LEAP - A Digital Health Hub for the South West 

Developing interventions to reduce "missingness" in healthcare

The GetAMoveOn NetworkPlus

EPSRC Centre for Doctoral Training in Cyber Security (College of Supervisors)

Blog ("Misc")

Other responsibilities

Research Culture Steering Group - Member

Social Sciences Research Ethics Committee - Chair

Academic Ethics and Integrity Committee - Member

Healthy Later Living Network – Academic Member


Teaching interests

David is a Senior Fellow of Advance HE and has taught extensively at undergraduate and postgraduate levels. This includes the development and delivery of MSc and BSc programs that often bridge the gap between management, psychology, and computational social science. Where relevant, he aims to integrate and highlight the importance of open science practices across teaching and research. This often reveals a variety of methodological, statistical, and systematic issues that impair the robustness of scientific claims we encounter every day.

Underpinning much of his teaching is the supervision and mentoring of research students and staff. Having published papers with undergraduate and postgraduate students, he has also co-authored teaching materials. This includes a number of papers and online resources that help others develop statistical resources for their own teaching purposes (Ellis & Merdian, 2018; Ellis & Merdian, 2015). The earlier reference appeared as part of a Research Topic in Frontiers in Psychology entitled: Research methods pedagogy: Engaging students in research methods and statistics.

Willing to supervise doctoral students

Graduates or undergraduates who wish to undertake research in his lab or in conjunction with associated groups are welcome to contact David directly.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being
  • SDG 4 - Quality Education
  • SDG 16 - Peace, Justice and Strong Institutions

Education/Academic qualification

Psychology, Doctor of Philosophy, Everyday Time Processing, University of Glasgow

Award Date: 3 Dec 2013

Psychology, Master in Science, University of Glasgow

Award Date: 4 Dec 2009

Psychology, Master of Arts, University of Glasgow

Award Date: 26 Jun 2008

External positions

College Member: ESRC Peer Review College

2024 → …

LEAP Skills and Knowledge Lead: LEAP

2024 → …

Editorial Board: Scientific Reports

2024 → …

Panel Member: UKRI Interdisciplinary Assessment College (IAC), UK Research & Innovation

2023 → …

Mentor: SGSSS Mentoring Scheme, University of Glasgow


Associate Editor: Frontiers in Psychology

2021 → …

Editorial Board: Technology, Mind, and Behavior

2021 → …

External Examiner: Imperial College London - MSc Security and Resilience

2020 → …

Scientic Committee Member: BPS Cyberpsychology Section


College of Supervisors: EPSRC CDT in Cyber Security

2020 → …

PI/Co-I Member: REPHRAIN Ethics Board

2020 → …

Project Lead: REPHRAIN

2020 → …

Expert Fellow: SPRITE+

2019 → …

Core Researcher: CREST

2018 → …

Committee member: Psychology section of the British Science Association

2017 → …

Affiliate, University of Glasgow


Visting Fellow in Psychology, University of Lincoln

2015 → …


Dive into the research topics where David Ellis is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
  • 1 Similar Profiles

Collaborations and top research areas from the last five years

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  • Theory-driven Perspectives on Generative Artificial Intelligence in Business and Management

    Brown, O., Davison, R. M., Decker, S., Ellis, D., Faulconbridge, J., Gore, J., Greenwood, M., Islam, G., Lubinski, C., MacKenzie, N. G., Meyer, R., Muzio, D., Quattrone, P., Ravishankar, M. N., Zilber, T., Ren, S., Sarala, R. M. & Hibbert, P., 19 Jan 2024, In: British Journal of Management. 35, 1, p. 3-23 21 p.

    Research output: Contribution to journalArticlepeer-review

    Open Access
  • The use of technology to address loneliness and social isolation among older adults: the role of social care providers

    Grey, E., Baber, F., Corbett, E., Ellis, D., Gillison, F. & Barnett, J., 6 Jan 2024, In: BMC Public Health. 24, 1, 108.

    Research output: Contribution to journalArticlepeer-review

    Open Access
    1 Citation (SciVal)
  • Exploring User Motivations Behind iOS App Tracking Transparency Decisions

    Hutton, H. & Ellis, D., 19 Apr 2023, CHI '23: Proceedings of the 2023 CHI Conference on Human Factors in Computing Systems. New York, U. S. A.: Association for Computing Machinery, p. 1-12 12 p. 165. (Conference on Human Factors in Computing Systems - Proceedings).

    Research output: Chapter or section in a book/report/conference proceedingChapter in a published conference proceeding

    Open Access
  • Motivations for Collecting Digital NFT Fashion: A Uses and Gratifications Theory Approach for Understanding Digital NFT Fashion Collectors’ Behavior

    Cork, A., Joinson, A., Smith, L. G. E., Ellis, D. & Stanton Fraser, D., 19 Apr 2023, CHI 2023 - Extended Abstracts of the 2023 CHI Conference on Human Factors in Computing Systems. Association for Computing Machinery, p. 1-7 212. (Conference on Human Factors in Computing Systems - Proceedings).

    Research output: Chapter or section in a book/report/conference proceedingChapter in a published conference proceeding

    Open Access
  • On the trajectory of discrimination: A meta-analysis and forecasting survey capturing 44 years of field experiments on gender and hiring decisions

    Schaerer, M., Plessis, C. D., Nguyen, M. H. B., Aert, R. C. M. V., Tiokhin, L., Lakens, D., Clemente, E. G., Pfeiffer, T., Dreber, A., Johannesson, M., Clark, C. J., Uhlmann, E. L., Abraham, A. T., Adamus, M., Akinci, C., Alberti, F., Alsharawy, A. M., Alzahawi, S., Anseel, F., Arndt, F., & 175 othersBalkan, B., Baskin, E., Bearden, C. E., Benotsch, E. G., Bernritter, S., Black, S. R., Bleidorn, W., Boysen, A. P., Brienza, J. P., Brown, M., Brown, S. E. V., Brown, J. W., Buckley, J., Buttliere, B., Byrd, N., Cígler, H., Capitan, T., Cherubini, P., Chong, S. Y., Ciftci, E. E., Conrad, C. D., Conway, P., Costa, E., Cox, J. A., Cox, D. J., Cruz, F., Dawson, I. G. J., Demiral, E. E., Derrick, J. L., Doshi, S., Dunleavy, D. J., Durham, J. D., Elbaek, C. T., Ellis, D. A., Ert, E., Espinoza, M. P., Füllbrunn, S. C., Fath, S., Furrer, R., Fiala, L., Fillon, A. A., Forsgren, M., Fytraki, A. T., Galarza, F. B., Gandhi, L., Garrison, S. M., Geraldes, D., Ghasemi, O., Gjoneska, B., Gothilander, J., Grühn, D., Grieder, M., Hafenbr¨adl, S., Halkias, G., Hancock, R., Hantula, D. A., Harton, H. C., Hoffmann, C. P., Holzmeister, F., Hoŕak, F., Hosch, A. K., Imada, H., Ioannidis, K., Jaeger, B., Janas, M., Janik, B., Kc, R. P., Keel, P. K., Keeley, J. W., Keller, L., Kenrick, D. T., Kiely, K. M., Knutsson, M., Kovacheva, A., Kovera, M. B., Krivoshchekov, V., Krumrei-Mancuso, E. J., Kulibert, D., Lacko, D., Lemay, E. P., Leung, D. W., Li, F., Lin, H., Lorenzo, K. E., Lorenzo-Luaces, L., Lou, N. M., Lovakov, A., Luzardo, A., MacAulay, S. C., Madan, C. R., Mahmoud, O., Makel, M. C., Mari, S., Fages, D. M., Marsh, A. A., McCarthy, R. J., Mercier, B., Milfont, T. L., Mittlaender, S., Montoya, A. K., Moyer, A., Myrseth, K. O. R., Navarro-Martinez, D., Nelson, A. J., Neyse, L., Minghui, N., Niszczota, P., Obrecht, N. A., Otterbring, T., Panlilio, Z. A., Park, L. E., Pauer, S., Pavlov, Y. G., Pentek, I., Pereyra, J. S., Perkowski, P., Pew, E., Peynirciǒglu, Z. F., Pezzo, M. V., Pirrone, A., Plonsky, O., Porfírio, J. C. C., Pownall, M., Pŕochnicki, M. M., Protzko, J., R¨oer, J. P., Rahnev, D., Reis, H. T., Rios, K., Rodriguez, P., Roth, Y., Ruffle, B. J., Samahita, M., Schmidt, A., Schoemann, M., Schoenegger, P., Schwebel, D. C., Segovia, A. M., Sherman, J. W., Siegenthaler, S., Siem, B., Sirota, M., Smith, E. R., Stamatogiannakis, A., Stewart-Williams, S., Storage, D., Su, Y., Talbert, E. J., Todd, A. R., Tonin, M., Trautmann, S. T., Travaglino, G. A., Tsang, J. A., Veldhuizen, R. V., Varnum, M. E. W., Walf, A. A., Wallrich, L., Ward, D. E., Waugh, C. E., Wingen, T., Woike, J. K., Wollbrant, C. E., Wu, S., Wylie, K., Xiao, Q., Xue, S. Y., Yakobi, O., Zayas, V., Zheng, J., Zhong, Y., Zogmaister, C., Zolopa, C. S., Lisa, N., Chin Wen, C. & Dmitry, G., 30 Nov 2023, In: Organizational Behavior and Human Decision Processes. 179, 104280.

    Research output: Contribution to journalArticlepeer-review

    Open Access
    2 Citations (SciVal)