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Danaë Stanton Fraser is a Professor in Human Computer Interaction and leads the CREATE Lab.

Her area of expertise is human-computer interaction with a focus on the design and evaluation of immersive technologies. Danaë’s work is underpinned by a process of co-design with end users and industrial partners. Danaë publishes in high-impact international journals and conferences including ACM CHI, DIS, CSCL and Ubicomp as well as in JEP Applied, Behavioural Brain Research, Ergonomics, Computers in Human Behavior, Memory and Cognition and Nature Scientific Reports. She has obtained research grants from Innovate UK, UK research councils (EPSRC, ESRC, AHRC), charities and industry. She is currently an investigator on UKRI REPHRAIN and on InnovateUK/UKRI MyWorld .On MyWorld Danaë coleads the workpackage on audience engagement, developing an evaluation toolkit for the creative industries.

Internally at Bath Danaë has sat on a large number of committees including Senate, Council and Academic Staff Committee. From 2010-2014 Danaë was Associate Dean for Research in the Faculty of Humanities and Social Sciences at the University of Bath. This post involves responsibility for University research strategy and includes acting as Chair of Faculty Research Committee, Membership of University Research Committee and Faculty Executive. 

Danaë has held a number of external advisory roles including for the UK research councils on the EPSRC Strategic Advisory Network and the EPSRC ICT Strategic Advisory Team. 

 

Research interests

  • The use of questionnaires, behavioural and physiological data to understand audience behaviour and engagement
  • Spatial cognition in real and virtual environments
  • Trust, security and identity in online environments
  • Social robotics and ubiquitous computing (“Internet of Things”, mobile and tangible technologies)
  • Design and evaluation of technologies for education and learning

 For more details about all our projects please see the CREATE lab website.

Current Research Projects

  • Innovate/ UKRI My World. 2021-2027. £46 million. Hub on screen-based media. With University of Bristol, UWE and Bath Spa. The project is pioneering new digital formats and technologies, creating innovative experiences across fiction, documentary, games, and live performance.
  • EPSRC Rephrain Oct 2020- March 2025: £8.6 million three-year UKRI Research Centre of Excellence focussed on the protection of citizens online. In collaboration with the University of Bristol, University of Edinburgh, UCL and King’s College, London working with a range of industry partners including: Google, CybSafe and Genies.

 

 

 

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being
  • SDG 11 - Sustainable Cities and Communities
  • SDG 12 - Responsible Consumption and Production
  • SDG 16 - Peace, Justice and Strong Institutions

External positions

CBDC (Central Bank Digital Currency) Advisory Group. I am currently an invited academic advisor to the Treasury and the Bank of England during the current design phase of the digital pound

20232026

EPSRC Strategic Advisory Network (SAN). Took part in task and finish group on areas like AI and robotics and roundtable with BEIS on digital twinning and more generally on developing strategies for presenting portfolios to Government and on UKRI plans for the next 5 years.

20212023

EPSRC Digital Economy Programme Advisory Board

20172020

EPSRC ICT Strategic Advisory Team

20152020

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