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Personal profile

Research interests

I joined the University of Bath in 2014.

My research examines the social and cultural dimensions of sport and physical movement practices with an interdisciplinary approach. I have two strands around which my teaching and research are focused: sport and physical activity as part and parcel of the cultural economy (e.g., sport events, communities, media and communications, and inequalities), and qualitative research. Collectively, these are oriented around sport and physical activity industries as immersed within established interdisciplinary fields of sport management, sport sociology, history of sport, sport media and communications, sport development, sport economics, leisure studies, and health and wellness.

I am the Director of the Centre for Qualitative Research (CQR) at the University.

My research has been published in top international journals within interdisiciplinary fields: Qualitative Research in Sport, Exercise and HeaalthBody & SocietySociology of Sport JournalSport, Education & SocietyQualitative InquiryCultural Studies Critical Methodologies

Rececntly, I have co-edited: Populism in sport, leisure, and popular culture with Alan Tomlinson (Routledge); and Researcher Vulnerability in Qualitative Research (Routedlge) with peers in the Centre for Qualtiative Research.

I am open to working with postgraduate students.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being
  • SDG 11 - Sustainable Cities and Communities


Dive into the research topics where Bryan Clift is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years

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