Personal profile

Research interests

My research interests are varied but can be subsumed within three broad categories. First I am interested in social and cultural theory inspired critiques of technologies of marketing - advertising, branding, consumer culture etc. Second I am interested in innovative research methodologies that allow us to capture the lived experience of life in a consumer culture. Finally I am interested in empirical studies of how people negotiate, interact and make sense of marketplace cultures and their place/space(s) in it.

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Projects 2014 2015

Global Mobility Scheme - Potentioanl Collaboration Visits to NTU

Shankar, A.


Project: Research-related fundingInternational Relations Office Funding

Research Output 2000 2018

Consumer research
Hybrid organizations
Market demand

Footwear With Feeling: A Cultural Perspective to Product Development

Dixon, S-M. & Shankar, A. 8 Sep 2017 (Accepted/In press) Taylor & Francis

Research output: Other contribution

Open Access

Post-dualistic consumer research: nature-cultures and cyborg consumption

Shankar, A. 2016 Assembling Consumption: Researching Actors, Networks and Markets. Canniford, R. & Bajde, D. (eds.). Abingdon, U. K.: Routledge, p. 135-152

Research output: Chapter in Book/Report/Conference proceedingChapter