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Personal profile

Research interests

My research interests are varied but can be subsumed within three broad categories. First I am interested in social and cultural theory inspired critiques of technologies of marketing - advertising, branding, consumer culture etc. Second I am interested in innovative research methodologies that allow us to capture the lived experience of life in a consumer culture. Finally I am interested in empirical studies of how people negotiate, interact and make sense of marketplace cultures and their place/space(s) in it.

Fingerprint Dive into the research topics where Avi Shankar is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

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Projects 2014 2015

Global Mobility Scheme - Potentioanl Collaboration Visits to NTU

Shankar, A.


Project: Research-related funding

Research Output 2000 2019

Rethinking Marketplace Culture: Play and the Context-of-Context

Stephen O'Sullivan & Shankar, A., 10 Apr 2019, In : Marketing Theory. p. 1-23 23 p.

Research output: Contribution to journalArticle

6 Citations (Scopus)

“It’s Not Easy Living a Sustainable Lifestyle”: How Greater Knowledge Leads to Dilemmas, Tensions and Paralysis

Longo, C., Shankar, A. & Nuttall, P., 28 Feb 2019, In : Journal of Business Ethics. 154, 3, p. 759-779 21 p.

Research output: Contribution to journalArticle

Open Access
Open Access
Product development

Formalizing consumer tribes: Towards a theorization of consumer-constructed organizations

Mamali, E., Nuttall, P. & Shankar, A., 1 Dec 2018, In : Marketing Theory. 18, 4, p. 521-542 22 p.

Research output: Contribution to journalArticle

Open Access
Consumer research
Hybrid organizations
Market demand


Exploring the impact of retail design on shopping behaviour: using the built shopping environment to examine the relative effect of motivational orientation.

Author: Gilde, C., 1 Sep 2010

Supervisor: Pervan, S. (Supervisor) & Shankar, A. (Supervisor)

Student thesis: Doctoral ThesisPhD


Indifference in a Culture of Consumption

Author: Nixon, E., 30 Jun 2013

Supervisor: Gabriel, Y. (Supervisor) & Shankar, A. (Supervisor)

Student thesis: Doctoral ThesisPhD


Practicing Sustainability: The Role of Consumer Competence

Author: Longo, C., 10 Dec 2014

Supervisor: Shankar, A. (Supervisor) & Nuttall, P. (Supervisor)

Student thesis: Doctoral ThesisPhD


Saving Face on Facebook: Managing Impressions in the Presence of Multiple Audiences on Social Network Sites

Author: Marder, B., 31 Dec 2013

Supervisor: Joinson, A. (Supervisor) & Shankar, A. (Supervisor)

Student thesis: Doctoral ThesisPhD