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Personal profile

Research interests

I am best known for my contributions to the marketplace cultures stream of CCT research, and as an interpretive consumer researcher. 

Fingerprint Dive into the research topics where Avi Shankar is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

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facebook Social Sciences
club Social Sciences
social network Social Sciences
experience Social Sciences
anxiety Social Sciences
self-regulation Social Sciences
qualitative research Social Sciences
discourse Social Sciences

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Projects 2014 2015

Global Mobility Scheme - Potentioanl Collaboration Visits to NTU

Shankar, A.

1/07/141/07/15

Project: Research-related funding

Research Output 2000 2019

113 Citations (Scopus)
180 Downloads (Pure)

Purifying practices: how consumers assemble romantic experiences of nature

Canniford, R. & Shankar, A., Feb 2013, In : Journal of Consumer Research. 39, 5, p. 1051-1069 19 p.

Research output: Contribution to journalArticle

Open Access
File
experience
resources
consumer research
Nature
ethnography
112 Citations (Scopus)

The marketplace management of illicit pleasure

Goulding, C., Shankar, A., Elliott, R. & Canniford, R., Feb 2009, In : Journal of Consumer Research. 35, 5, p. 759-771 13 p.

Research output: Contribution to journalArticle

club
management
experience
consumer research
illegality
12 Downloads (Pure)

Rethinking Marketplace Culture: Play and the Context-of-Context

Stephen O'Sullivan & Shankar, A., 10 Apr 2019, In : Marketing Theory. p. 1-23 23 p.

Research output: Contribution to journalArticle

File
9 Citations (Scopus)
110 Downloads (Pure)

“It’s Not Easy Living a Sustainable Lifestyle”: How Greater Knowledge Leads to Dilemmas, Tensions and Paralysis

Longo, C., Shankar, A. & Nuttall, P., 28 Feb 2019, In : Journal of Business Ethics. 154, 3, p. 759-779 21 p.

Research output: Contribution to journalArticle

Open Access
File
expertise
sustainability
Lifestyle
lack
interview

Footwear With Feeling: a cultural approach to product development

Dixon, S-M. & Shankar, A., 2018, In : Journal of Marketing Management. 34, 56, p. 536-537 2 p.

Research output: Contribution to journalArticle

Open Access
Footwear
Product development
Shoes
Marketing
Adherence

Thesis

Exploring the impact of retail design on shopping behaviour: using the built shopping environment to examine the relative effect of motivational orientation.

Author: Gilde, C., 1 Sep 2010

Supervisor: Pervan, S. (Supervisor) & Shankar, A. (Supervisor)

Student thesis: Doctoral ThesisPhD

File

Indifference in a Culture of Consumption

Author: Nixon, E., 30 Jun 2013

Supervisor: Gabriel, Y. (Supervisor) & Shankar, A. (Supervisor)

Student thesis: Doctoral ThesisPhD

File
File

Practicing Sustainability: The Role of Consumer Competence

Author: Longo, C., 10 Dec 2014

Supervisor: Shankar, A. (Supervisor) & Nuttall, P. (Supervisor)

Student thesis: Doctoral ThesisPhD

File

Saving Face on Facebook: Managing Impressions in the Presence of Multiple Audiences on Social Network Sites

Author: Marder, B., 31 Dec 2013

Supervisor: Joinson, A. (Supervisor) & Shankar, A. (Supervisor)

Student thesis: Doctoral ThesisPhD

File