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Personal profile

Research interests

My research interests are varied but can be subsumed within three broad categories. First I am interested in social and cultural theory inspired critiques of technologies of marketing - advertising, branding, consumer culture etc. Second I am interested in innovative research methodologies that allow us to capture the lived experience of life in a consumer culture. Finally I am interested in empirical studies of how people negotiate, interact and make sense of marketplace cultures and their place/space(s) in it.

Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

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Projects 2014 2015

Global Mobility Scheme - Potentioanl Collaboration Visits to NTU

Shankar, A.


Project: Research-related fundingInternational Relations Office Funding

Research Output 2000 2019

5 Citations (Scopus)

“It’s Not Easy Living a Sustainable Lifestyle”: How Greater Knowledge Leads to Dilemmas, Tensions and Paralysis

Longo, C., Shankar, A. & Nuttall, P., 28 Feb 2019, In : Journal of Business Ethics. 154, 3, p. 759-779 21 p.

Research output: Contribution to journalArticle

Open Access
Open Access
Product development

Formalizing consumer tribes: Towards a theorization of consumer-constructed organizations

Mamali, E., Nuttall, P. & Shankar, A., 1 Dec 2018, In : Marketing Theory. 18, 4, p. 521-542 22 p.

Research output: Contribution to journalArticle

Open Access
Consumer research
Hybrid organizations
Market demand

Post-dualistic consumer research: nature-cultures and cyborg consumption

Shankar, A., 2016, Assembling Consumption: Researching Actors, Networks and Markets. Canniford, R. & Bajde, D. (eds.). Abingdon, U. K.: Routledge, p. 135-152

Research output: Chapter in Book/Report/Conference proceedingChapter


Indifference in a Culture of Consumption

Author: Nixon, E., 30 Jun 2013

Supervisor: Gabriel, Y. (Supervisor) & Shankar, A. (Supervisor)

Student thesis: Doctoral ThesisPhD


Practicing Sustainability: The Role of Consumer Competence

Author: Longo, C., 10 Dec 2014

Supervisor: Shankar, A. (Supervisor) & Nuttall, P. (Supervisor)

Student thesis: Doctoral ThesisPhD


Saving Face on Facebook: Managing Impressions in the Presence of Multiple Audiences on Social Network Sites

Author: Marder, B., 31 Dec 2013

Supervisor: Joinson, A. (Supervisor) & Shankar, A. (Supervisor)

Student thesis: Doctoral ThesisPhD


The Social Construction of the Meanings of Price

Author: Sparke, S., 31 Dec 2013

Supervisor: Elliott, R. (Supervisor) & Shankar, A. (Supervisor)

Student thesis: Doctoral ThesisPhD