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Personal profile

Research interests

My research interests are varied but can be subsumed within three broad categories. First I am interested in social and cultural theory inspired critiques of technologies of marketing - advertising, branding, consumer culture etc. Second I am interested in innovative research methodologies that allow us to capture the lived experience of life in a consumer culture. Finally I am interested in empirical studies of how people negotiate, interact and make sense of marketplace cultures and their place/space(s) in it.

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Projects 2014 2015

Global Mobility Scheme - Potentioanl Collaboration Visits to NTU

Shankar, A.

1/07/141/07/15

Project: Research-related fundingInternational Relations Office Funding

Research Output 2000 2018

Open Access
Footwear
Product development
Shoes
Marketing
Adherence
Tribes
Formalization
Consumer research
Hybrid organizations
Market demand
Open Access
File
expertise
sustainability
Lifestyle
lack
interview

Post-dualistic consumer research: nature-cultures and cyborg consumption

Shankar, A. 2016 Assembling Consumption: Researching Actors, Networks and Markets. Canniford, R. & Bajde, D. (eds.). Abingdon, U. K.: Routledge, p. 135-152

Research output: Chapter in Book/Report/Conference proceedingChapter