Personal profile

Research interests

 

Dr. Annayah M.B. Prosser (she/her) is an Assistant Professor in Marketing, Business and Society at the University of Bath School of Management. She is an interdisciplinary social scientist, with training in social psychology, qualitative research methods, and environmental social sciences.  Her primary research interests explore the interpersonal dimensions of ethics, identity, and advocacy. She also has a wide interest in methodological innovations and open science, particularly with regards to advances in qualitative methods, and is currently the deputy director of the Centre for Qualitative Research at Bath. She has published over thirty research articles in peer-reviewed journals including Psychological Science, Nature Human Behaviour,  the  Journal of Environmental Psychology, and the British Journal of Social Psychology. She has appeared in international media outlets such as the BBC, The Conversation and Sky News. You can find out more about her research and connect with her on LinkedIn, BlueSky or Google Scholar
 
She is also interested in how organisations, policy makers and activists can help to promote societal change towards more sustainable futures. She has worked with a number of governmental and non-governmental organisations, including: the Scottish Government, Northern Ireland Government, the British Standards Institution, Nottingham City Council and BaNES Council. She is always looking for new opportunities to collaborate and bridge the gap between academia, organisations and the public. 

 

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being
  • SDG 10 - Reduced Inequalities
  • SDG 11 - Sustainable Cities and Communities
  • SDG 12 - Responsible Consumption and Production
  • SDG 13 - Climate Action
  • SDG 16 - Peace, Justice and Strong Institutions

Education/Academic qualification

MRes Sustainable Futures, Master of Research, "You do you": Discursively constructing dietary identity through strategic judgement of outgroups, University of Bath

1 Oct 20181 Oct 2019

Award Date: 6 Dec 2019

BSc Psychology, Bachelor of Science in Psychology, "Burning Man Changed My Life": Exploring Narratives of Transformative Experiences, University of Bath

1 Oct 201328 Jul 2017

Award Date: 28 Jul 2017

Psychology, Doctor of Philosophy, Identity to action and back again: An exploration of the enabling and inhibiting influence of Moralised Minority Practice Identities on societal change, University of Bath

1 Oct 201928 Apr 2023

External positions

Postdoctoral Research Associate, University of Nottingham

1 Feb 202328 Apr 2023

Graduate Research Associate, Yale University

1 Mar 201820 Aug 2018

Research Coordinator and Lab Manager, University of Oxford

20 Jun 20161 Mar 2018

Keywords

  • Social Change
  • Ethics
  • Environment
  • Climate Change
  • Identity
  • Qualitative Methods
  • Social Psychology

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