Projects per year
Personal profile
Research interests
I am a lecturer (Assistant Professor) in Marketing, Business and Society in the University of Bath's School of Management. My primary research interest concerns how individuals and groups respond to societal crises, such as the climate and ecological emergency. I explore how our group identities can both help and hinder societal transformations, and why some groups act in more prosocial and proenvironmental ways than others. I also explore how morality and ethics might influence group interactions and societal transformations.
I am also interested in how organisations, policy makers and activists can help to promote societal change towards more sustainable futures. I have worked with a number of governmental and non-governmental organisations, including: the Scottish Government, Northern Ireland Government, the British Standards Institution, Nottingham City Council and BaNES Council. I am always looking for new opportunities to collaborate and bridge the gap between academia, organisations and the public.
I work in an interdisciplinary and mixed methods manner, utilising perspectives from the environmental social sciences (including psychology, sociology, geography, marketing and politics) broadly. I also have a wide interest in methodological innovations and open science, particularly with regards to advances in qualitative methods. I am currently the deputy director of the Centre for Qualitative Research at Bath.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
MRes Sustainable Futures, Master of Research, "You do you": Discursively constructing dietary identity through strategic judgement of outgroups, University of Bath
1 Oct 2018 → 1 Oct 2019
Award Date: 6 Dec 2019
BSc Psychology, Bachelor of Science in Psychology, "Burning Man Changed My Life": Exploring Narratives of Transformative Experiences, University of Bath
1 Oct 2013 → 28 Jul 2017
Award Date: 28 Jul 2017
Psychology, Doctor of Philosophy, Identity to action and back again: An exploration of the enabling and inhibiting influence of Moralised Minority Practice Identities on societal change, University of Bath
1 Oct 2019 → 28 Apr 2023
External positions
Postdoctoral Research Associate, University of Nottingham
1 Feb 2023 → 28 Apr 2023
Graduate Research Associate, Yale University
1 Mar 2018 → 20 Aug 2018
Research Coordinator and Lab Manager, University of Oxford
20 Jun 2016 → 1 Mar 2018
Keywords
- Social Change
- Ethics
- Environment
- Climate Change
- Identity
- Qualitative Methods
- Social Psychology
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Collaborations and top research areas from the last five years
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QUALOS: Resource Hub for Open Qualitative Research
Cole, N. L. (PI), Prosser, A. (CoI) & Branney, P. (CoI)
28/02/25 → 27/04/27
Project: Other
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Climate Perfectionism and Burnout: Empowering Climate Advocacy
Prosser, A. (PI)
1/05/24 → 1/05/27
Project: Research council
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Daybreak Workshop Funding: Integrating Board Games within Climate Education
Prosser, A. (PI)
3/02/25 → 31/03/25
Project: Other
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Developing a Cohesive and Collegiate Qualitative Research Culture
Costas Batlle, I. (PI), Pang, B. (CoI), Lin, H. Y. (CoI), Mathur, V. (CoI), Clift, B. (CoI) & Prosser, A. (CoI)
1/12/23 → 31/07/24
Project: Research-related funding
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How do people engage with the ‘Climate Stripes’? Investigating the role of a key climate visual for education, activism and global climate action
Prosser, A. (PI), Hayes, S. (Researcher), O'Neill, S. (Researcher), Cann, T. (Researcher) & Hawkins, E. (Researcher)
20/11/23 → 19/11/24
Project: Other
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When open data closes the door: A critical examination of the past, present and the potential future for open data guidelines in journals
Prosser, A. M. B., Hamshaw, R. J. T., Meyer, J., Bagnall, R., Blackwood, L., Huysamen, M., Jordan, A., Vasileiou, K. & Walter, Z., 31 Oct 2023, In: British Journal of Social Psychology. 62, 4, p. 1635-1653 19 p.Research output: Contribution to journal › Article › peer-review
Open Access15 Citations (SciVal)4 Downloads (Pure) -
Being Open about the Unopenable: a series of workshops about open research in qualitative research with socially marginalised people
Macedo de Lucas, I., Yang, C., Prosser, A. & Russell, A. M., 10 Jan 2025, UKRN.Research output: Working paper / Preprint › Working paper
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Bringing identities to the table: Exploring conversational practices of vegetarians and vegans at flashpoints in interaction with meat-eaters
Fordonnell, M., Prosser, A. & Kurz, T., 31 Jan 2025, In: Qualitative Research in Psychology. 22, 1, p. 262-285 24 p.Research output: Contribution to journal › Article › peer-review
Open Access1 Citation (SciVal) -
Let's be clear: Why and how to demonstrate data and methods transparency in nonprofit research
Bekkers, R., Chapman, C. M., Prosser, A., Wiepking, P. & Meyer, M., 18 Apr 2025, Open Science Framework (OSF), 18 p.Research output: Working paper / Preprint › Preprint
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It’s time to join the conversation: Visions of the Future for Qualitative Transparency and Openness in Management and Organisation Studies
Prosser, A. M. B., Brown, O., Augustine, G. & Ellis, D. A., 30 May 2024, (Submitted) SocArXiv.Research output: Working paper / Preprint › Preprint
Datasets
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Quantifying the Importance of Socio-Demographic, Travel-Related, and Psychological Predictors of Public Acceptability of Low Emission Zones
Player, L. (Creator), Prosser, A. (Creator), Thorman, D. (Creator), Tirion, A. (Creator), Whitmarsh, L. (Creator), Kurz, T. (Creator) & Shah, P. (Creator), Open Science Framework (OSF), 12 May 2023
Dataset
Thesis
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Identity to Action and Back Again: An exploration of the enabling and inhibiting influence of Moralised Minority Practice Identities on societal change: (Alternative Format Thesis)
Prosser, A. (Author), Kurz, T. (Supervisor), Blackwood, L. (Supervisor), Whitmarsh, L. (Supervisor), O'Neill, S. (Supervisor) & Bolderdijk, J. W. (Supervisor), 25 Aug 2023Student thesis: Doctoral Thesis › PhD
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Prizes
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Doctoral Recognition Award
Prosser, A. (Recipient), Jun 2022
Prize: Prize (including medals and awards)
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Dorothy Bishop Prize 2025
Prosser, A. (Recipient), 21 Mar 2025
Prize: Prize (including medals and awards)
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Citation for Doctoral Excellence in Qualitative Research
Prosser, A. (Recipient), 20 Apr 2024
Prize: Prize (including medals and awards)
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Dean's Award for Research Communication and Translation
Prosser, A. (Recipient), 4 Jul 2024
Prize: Prize (including medals and awards)
Activities
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University of Bath (Organisational unit)
Prosser, A. (No value)
1 Jul 2023 → 1 Jul 2026Activity: Other contribution to the discipline › Role on a committee, board or panel
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Qualitative Research Symposium 2026
Prosser, A. (Speaker)
1 Mar 2025 → 1 Feb 2026Activity: Academic conferences and events (excluding conference publications) › Major conference organising role
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Are you ready for it? What to expect from the Eras Tour
Prosser, A. (No value)
6 Jun 2024Activity: Media article or participation, blog › Media article or participation
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Focus groups can work without a moderator, shows research
Prosser, A. (No value)
15 Nov 2023Activity: Media article or participation, blog › Media article or participation
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Report points to intergroup tensions arising from different interpretations of social distancing
Prosser, A. (No value)
29 Jun 2020Activity: Media article or participation, blog › Media article or participation