Annayah Prosser

Dr, Miss, Dr

  • 10 EAST 3.91

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Personal profile

Research interests

I am a lecturer (Assistant Professor) in Marketing, Business and Society in the University of Bath's School of Management. My primary research interest concerns how individuals and groups respond to societal crises, such as the climate and ecological emergency. I explore how our group identities can both help and hinder societal transformations, and why some groups act in more prosocial and proenvironmental ways than others. I also explore how morality and ethics might influence group interactions and societal transformations. 

I am also interested in how organisations, policy makers and activists can help to promote societal change towards more sustainable futures. I have worked with a number of governmental and non-governmental organisations, including: the Scottish Government, Northern Ireland Government, the British Standards Institution, Nottingham City Council and BaNES Council. I am always looking for new opportunities to collaborate and bridge the gap between academia, organisations and the public.

I work in an interdisciplinary and mixed methods manner, utilising perspectives from the environmental social sciences (including psychology, sociology, geography, marketing and politics) broadly. I also have a wide interest in methodological innovations and open science, particularly with regards to advances in qualitative methods. 

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being
  • SDG 10 - Reduced Inequalities
  • SDG 11 - Sustainable Cities and Communities
  • SDG 12 - Responsible Consumption and Production
  • SDG 13 - Climate Action
  • SDG 16 - Peace, Justice and Strong Institutions

Education/Academic qualification

MRes Sustainable Futures, Master of Research, "You do you": Discursively constructing dietary identity through strategic judgement of outgroups, University of Bath

1 Oct 20181 Oct 2019

Award Date: 6 Dec 2019

BSc Psychology, Bachelor of Science in Psychology, "Burning Man Changed My Life": Exploring Narratives of Transformative Experiences, University of Bath

1 Oct 201328 Jul 2017

Award Date: 28 Jul 2017

Psychology, Doctor of Philosophy, Identity to action and back again: An exploration of the enabling and inhibiting influence of Moralised Minority Practice Identities on societal change, University of Bath

1 Oct 201928 Apr 2023

External positions

Postdoctoral Research Associate, University of Nottingham

1 Feb 202328 Apr 2023

Graduate Research Associate, Yale University

1 Mar 201820 Aug 2018

Research Coordinator and Lab Manager, University of Oxford

20 Jun 20161 Mar 2018


  • Social Change
  • Ethics
  • Environment
  • Climate Change
  • Identity
  • Qualitative Methods
  • Social Psychology


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