Personal profile
Research interests
I conduct research at the intersection of Entrepreneurship, Strategy, and Organization Theory. I am particularly interested in an interpretative understanding of entrepreneurial reasoning and value-laden aspects of innovating and organizing. My research is philosophically undergirded by American Pragmatism, which I also draw on in my work on theorizing in management studies.
Willing to supervise doctoral students
Potential topics: entrepreneurial reasoning; entrepreneurial strategy; the role of personal and organizational values in innovating and organizing.
Education/Academic qualification
Management, Doctor of Philosophy, Three essays on the cultural aspects of entrepreneurial innovation, University of Navarra
2015 → 2020
Award Date: 19 May 2020
Keywords
- entrepreneurship
- innovation
- values
- epistemology
- reasoning
- abduction
- organisational legacy
- founder identity
- design
- pragmatism
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Collaborations and top research areas from the last five years
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HOW FOUNDERS' VALUES ENABLE BUSINESS MODEL INNOVATION IN NEW VENTURES: THE CASE OF MAGNUM PHOTOS
Sergeeva, A. & Zott, C., 4 Jun 2025, (E-pub ahead of print) In: Strategic Management Journal.Research output: Contribution to journal › Article › peer-review
Open Access3 Link opens in a new tab Citations (SciVal) -
Mastering the Art of Crisis Through Mythopoeic Relation to Legacy
Sergeeva, A. & Kraatz, M. S., 5 Mar 2025, (E-pub ahead of print) In: Academy of Management Perspectives. 39, 4Research output: Contribution to journal › Article › peer-review
Open AccessFile -
Theorizing as problem-solving: A pragmatist perspective on the logic of pursuit
Bhardwaj, A., Sergeeva, A., Mahoney, J. & Nickerson, J., 23 Apr 2025, (Acceptance date) In: Strategy Science .Research output: Contribution to journal › Article › peer-review
Open AccessFile78 Downloads (Pure) -
AI feels like an unstoppable force. But it is not a panacea for businesses or society
Bhardwaj, A. & Sergeeva, A., 18 Nov 2024, The Conversation.Research output: Contribution to specialist publication › Article
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Aligning Business Education with Sustainable Development Goals: Fostering Social Motivations: Symposium "Ethical Dimensions of Career Growth: Bridging Ethics and Career Development"
Wrobel, A., Sergeeva, A., Isaakyan, S. & Giessner, S., 1 Aug 2024.Research output: Contribution to conference › Abstract › peer-review
Activities
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Theory-Based View: A Scientific Approach to Value Creation
Sergeeva, A. (Speaker), Bhardwaj, A. (Contributor) & Berglund, H. (Contributor)
10 Jan 2025Activity: Academic conferences and events (excluding conference publications) › Conference presentation / attendance
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Strategic Entrepreneurship Journal (Journal)
Sergeeva, A. (Peer reviewer)
2023 → …Activity: Publication peer-review and editorial roles › Publication peer review
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Southampton Business School
Sergeeva, A. (Visiting researcher)
24 Oct 2023Activity: Visiting an external academic institution › Visiting researcher
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Industrial and Corporate Change (Journal)
Sergeeva, A. (Peer reviewer)
2020 → …Activity: Publication peer-review and editorial roles › Publication peer review
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Pragmatic entrepreneurship
Sergeeva, A. (Speaker)
3 Apr 2025Activity: Public, Community and School Engagement › Public talk, lecture, debate, seminar, workshop