Alessandro Caliandro


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Accepting PhD Students

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Personal profile

Research interests

My interests of research relate to Digital Methods, Consumer Culture, Branding and Smartphone Use. 

Specifically, my current work focuses on online brands and consumers. In particular, my main research interests have concerned: a) the observation and understanding of the social formations (such as communities, crowds, and publics) emerging around brands within digital environments; and b) the observation and understanding of cultural formations (such as social imaginaries, identities, and ideologies) emerging from the practices of use of digital environments acted by consumers as well as from the interactions among consumers within digital environments.

 Also, I am currently PI for WP3 in the project Aging in a Networked Society ( funded, on a competitive basis, by Fondazione Cariplo. My responsibilities include designing and leading a study on Smartphone Internet Use among older people based on Digital Methods and traditional Qualitative Methods.

Teaching interests

My teaching interest fall into the area of Digital Marketing and Business, Digital Methods for Consumer Culture Research and Digital Culture  

Other responsibilities

I am currently responsible for the academic lead on the School of Management Students Association (SoMSA). 

Willing to supervise PhD

I am willing to supervise Ph.D. students, especially those interested in the following areas of research:

- Algorithmic Culture: how algorithms and digital affordances influence consumers’ perception and use of brands and products.
- Smartphone Use: how smartphones shape the construction of social interactions, formations and identities (with a focus on consumer culture processes).
- Digital Methods for Consumer Culture: development and use of Digital Methods for establishing new paths of research in Consumer Culture.

Education/Academic qualification

Sociology , Doctor of Social Science, University of Milan

1 Sep 200815 Mar 2012


  • HM Sociology

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social network Social Sciences
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interaction Social Sciences

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Projects 2013 2020

P2P Value Project

Caliandro, A.


Project: Project at a former HEI

Research Output 2016 2018

10 Citations (Scopus)
Open Access

Twiplomacy in the age of Donald Trump: Is the diplomatic code changing?

Šimunjak, M. & Caliandro, A., 2018, (Accepted/In press) In : Information Society.

Research output: Contribution to journalArticle

Commons based peer production in the information economy

Arvidsson, A., Caliandro, A., Cossu, A., Deka, M., Gandini, A., Luise, V., Orria, B. & Anselmi, G., 2017, 70 p.

Research output: Book/ReportOther report

Open Access
58 Citations (Scopus)

Brand Public

Arvidsson, A. & Caliandro, A., 1 Feb 2016, In : Journal of Consumer Research. 42, 5, p. 727-748 21 p.

Research output: Contribution to journalArticle

14 Citations (Scopus)

Crowds and value. Italian Directioners on Twitter

Arvidsson, A., Caliandro, A., Airoldi, M. & Barina, S., 2016, In : Information Communication and Society. 19, 7, p. 921-939 18 p.

Research output: Contribution to journalArticle