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Personal profile

Research interests

I conduct inter-disciplinary research on the interaction between human behaviour and technology, with specific foci on issues of how the design of systems influences behaviour ranging from privacy and self-disclosure, cyber-security, social relations and patterns of influence. I am a programme lead for the national Centre for Research and Evidence on Security Threats, as well as currently running funded projects on individual susceptibility to malevolent influence techniques (e.g. scams, phishing), communication accommodation, and behaviour change and technology. My work has been funded by the ESRC, EPSRC, EU, British Academy, DSTL and UK Government. I also have an interest in ‘big data’ generally, and the use of computational social science to gain insights into social and workplace behaviours. There are more details on my personal website.

Willing to supervise PhD

I am interested in hearing from potential PhD students who are interested in any of the topics listed above (or related), particularly those who are interested in work that crosses boundaries between computational and social science.

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  • Conversational moves and dialogue acts in persuasive communications

    Joinson, A. & Muir, K.

    Government Department


    Project: Central government, health and local authorities

    Guarded talk

    Joinson, A.

    Government Department


    Project: Central government, health and local authorities

    Research Output

    Open Access

    How is extraversion related to social media use? A literature review

    Bowden-Green, T., Hinds, J. & Joinson, A., 8 May 2020, In : Personality and Individual Differences. 164, 110040.

    Research output: Contribution to journalLiterature review

    Bad guys and barriers: Exploring children’s mental models of security through qualitative analysis of drawings

    Muir, K. & Joinson, A., Jul 2019, (Accepted/In press).

    Research output: Contribution to conferencePoster

    Battle for Britain: Analysing drivers of political tribalism in online discussions about Brexit

    North, S., Piwek, L. & Joinson, A., 25 Jul 2019, In : CEUR Workshop Proceedings. 2411, p. 27-29 3 p.

    Research output: Contribution to journalConference article

    Open Access


    Dataset Containing Online Communities Metadata

    Joinson, A. (Creator), Davidson, B. (Creator), University of Bath, 22 May 2019



    Saving Face on Facebook: Managing Impressions in the Presence of Multiple Audiences on Social Network Sites

    Author: Marder, B., 31 Dec 2013

    Supervisor: Joinson, A. (Supervisor) & Shankar, A. (Supervisor)

    Student thesis: Doctoral ThesisPhD


    Shape Shifting Behavior and Identity Across Digital Systems

    Author: Davidson, B., 20 Nov 2019

    Supervisor: Joinson, A. (Supervisor)

    Student thesis: Doctoral ThesisPhD

    The Effects of Day-to-Day Interaction via Social Network Sites on Interpersonal Relationships

    Author: Houghton, D., 31 May 2013

    Supervisor: Joinson, A. (Supervisor) & Caldwell, N. (Supervisor)

    Student thesis: Doctoral ThesisPhD


    Towards an Understanding of the Antecedents of Influence in Virtual Communities

    Author: Archer-Brown, C., 31 Dec 2013

    Supervisor: Joinson, A. (Supervisor) & Piercy, N. (Supervisor)

    Student thesis: Doctoral ThesisPhD