Research Output 1995 2020

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Special issue
2015
6 Citations (Scopus)
41 Downloads (Pure)

Introduction to the Special Issue: Sustainability as Megatrend II

Prothero, A. & McDonagh, P., Mar 2015, In : Journal of Macromarketing. 35, 1, p. 7-10 4 p.

Research output: Contribution to journalSpecial issue

Open Access
File
Sustainability
Preparation
1 Citation (Scopus)
118 Downloads (Pure)

Sustainable consumption: activism, innovation and brands

McDonagh, P. & Martin, D. M., 2 Sep 2015, In : Journal of Marketing Management. 31, 13-14, p. 1379-1382 4 p.

Research output: Contribution to journalSpecial issue

Open Access
File
2014
8 Citations (Scopus)

Introduction to the Special Issue: Sustainability as Megatrend I

McDonagh, P. & Prothero, A., Sep 2014, In : Journal of Macromarketing. 34, 3, p. 248-252 5 p.

Research output: Contribution to journalSpecial issue

Sustainability
Discourse
Macromarketing