Datasets and R code for paper entitled "Quantifying the Value of Carbon Label Information in Food Choice using Drift Diffusion Modelling"

Link to the dataset on OSF contains both full and clean (final) data for the (i) individual (trial) level of choice experiment results, (ii) group (collective) level of individual characteristics, and (iii) maaDDM computational modelling outputs.

The OSF folder also contains all R codes used in this study, including the building and running of maaDDM models and regressions used, as well as the materials used to build the choice experiment.