Dataset for "Identifying misleading corporate narratives: The application of linguistic and qualitative methods to commercial determinants of health research"



This dataset concerns the language used by Philip Morris international (PMI) in their external communications. The dataset was collected in order to identify patterns in language used in different corporate communications.

This dataset includes Annual Reports, Investor reports, Investor day slide decks, transcripts and reports. It is a record of the inductive coding conducted for this project.

The dataset contains the final codebook, which was agreed and approved by all coders.
Date made available24 Oct 2022
PublisherUniversity of Bath
Temporal coverage1 Jan 2012 - 31 Dec 2019
Date of data production1 Jul 2019 - 1 Sept 2019

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