Swatch's 'drop culture' gamble takes leaf from Labubu, Popeyes playbook

Press/Media: Expert Comment

Period	18 May 2026

Media contributions

Title	Swatch's 'drop culture' gamble takes leaf from Labubu, Popeyes playbook
Media name/outlet	Reuters
Date	18/05/26
URL	https://www.reuters.com/business/swatchs-drop-culture-gamble-takes-leaf-labubu-popeyes-playbook-2026-05-18/
Persons	Roman Pavlyuchenko