Politicians flying less or cutting out meat is ‘missing link’ in climate action

Press/Media: Research

Description

News story about my research in The Guardian

Period4 Oct 2024

Media contributions

1

Media contributions

  • TitlePoliticians flying less or cutting out meat is ‘missing link’ in climate action
    Degree of recognitionInternational
    Media name/outletThe Guardian
    Media typeWeb
    Country/TerritoryUK United Kingdom
    Date4/10/24
    DescriptionExclusive: Study suggests people more willing to reduce own carbon footprint if they see leaders doing the same

    Political leaders “walking the talk” on climate action by flying less or eating less meat could be a “crucial missing link” in fighting global heating, according to a study.

    Researchers found that people are significantly more willing to reduce their own carbon footprint if they see leaders doing the same. The finding, by psychologists in the UK, was not a given, as green action by high-profile people can sometimes be dismissed as virtue-signalling.

    The study also found that people were significantly less willing to change their behaviour when leaders do not lead by example. The former prime minister Rishi Sunak took 40 helicopter and small jet flights within the UK while in office, according to a freedom of information request by the Guardian.
    URLhttps://www.theguardian.com/environment/2024/oct/04/politicians-flying-less-cutting-out-meat-missing-link-climate-action-study
    PersonsSteve Westlake

Keywords

  • Climate change
  • Behaviour change
  • Leadership