Media contributions
3Media contributions
Title Taylor Swift sang Ratu Pemasaran: Terjamin sukses bagaimanapun kualitas musiknya Degree of recognition International Media name/outlet The Conversation Media type Web Country/Territory UK United Kingdom Date 11/10/25 Description Indonesian translation of my article for The Conversation. URL https://theconversation.com/taylor-swift-sang-ratu-pemasaran-terjamin-sukses-bagaimanapun-kualitas-musiknya-266903 Persons Annayah Prosser Title Taylor Swift’s album was a guaranteed success, no matter the music. Here’s why Degree of recognition International Media name/outlet The Independent Media type Web Country/Territory UK United Kingdom Date 7/10/25 URL https://www.independent.co.uk/arts-entertainment/music/news/taylor-swift-album-showgirl-marketing-b2840796.html Persons Annayah Prosser Title Taylor Swift’s aggressive marketing guarantees success – no matter what the music sounds like Media name/outlet The Conversation Country/Territory UK United Kingdom Date 6/10/25 Description Taylor Swift’s new album, The Life of a Showgirl, has been released to much fanfare. While the album’s critical reception has been mixed – with reviews ranging from a flop to a masterpiece – the album is all but guaranteed to hold the number one spot in music charts across the world this week thanks to a carefully plotted marketing campaign.
Swift is a global phenomenon and, as a lecturer in marketing, business and society, I am one of many researchers exploring the social science of her success...Producer/Author Annayah Prosser URL https://theconversation.com/taylor-swifts-aggressive-marketing-guarantees-success-no-matter-what-the-music-sounds-like-266812 Persons Annayah Prosser