Media contributions
1Media contributions
Title Climate change: yes, your individual action does make a difference Degree of recognition International Media name/outlet The Conversation Media type Web Country/Territory UK United Kingdom Date 11/04/19 Description What can we do in the face of the climate emergency? Many say we should drive less, fly less, eat less meat. But others argue that personal actions like this are a pointless drop in the ocean when set against the huge systemic changes that are required to prevent devastating global warming.
It’s a debate that has been raging for decades. Clearly, in terms of global greenhouse gas emissions, a single person’s contribution is basically irrelevant (much like a single vote in an election). But my research, first in my masters and now as part of my PhD, has found that doing something bold like giving up flying can have a wider knock-on effect by influencing others and shifting what’s viewed as “normal”.URL https://theconversation.com/climate-change-yes-your-individual-action-does-make-a-difference-115169 Persons Steve Westlake
Keywords
- Climate change
- Behaviour change
- Leadership