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The power of intelligent user journey mapping

Activity: Public, Community and School Engagement › Public talk, lecture, debate, seminar, workshop

Description

Creating a better way of living is about transforming everyday behaviours and operational flows.

In this session, Jo and Elena will guide us 'beyond the surface' of conventional approaches to sustainability in design, challenging us to see data as the unsung hero that illuminates hidden complexities through comprehensive user journey mapping.

They will show how the right mindset and metrics can help us design products that lead us through a better way of living, and how AI and human-centred design enable scalable, positive behavioural nudges. Join them to discover a holistic approach to design and manage intelligent, data-driven customer and operational journeys, making beneficial choices intuitive and measurable.
Period9 Jul 2025
Event titleLean Agile Glasgow
Event typeConference
LocationGlasgow, UK United KingdomShow on map
Degree of RecognitionRegional

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