Activity: Media article or participation, blog › Media article or participation
Description
This interview is part of a wider series on the tobacco lobby and its operation in relation to the portrayal of the so-called "Swedish Success" story or the "Swedish Example". It address how the industry mobilised vairous actors to deliver their messages such as "Quit like Sweden" while also working behind the scenes to delay action on smoking. The interview I did focuses on the tobacco industry's longstanding claim of a committment to harm reduction to undermine tobacco control policies and its more recent claims of "transformation" despite efforts to expand and accelerate cigarettes markets, including in many low-and-middle-income contexts.