Focus groups can work without a moderator, shows research

Prosser, A. (No value)

Activity: Media article or participation, blog › Media article or participation

Description

Press Release- Focus groups that feed views, experiences and opinions into politics, business and research might yield more open interaction and discussion within groups by moving moderators to a separate room, shows new research.

Period	15 Nov 2023
Degree of Recognition	National

Documents & Links

Focus groups that feed views, experiences and opinions into politics, business and research might yield more open interaction and discussion within groups by moving moderators to a separate room, shows new research. The study developed and tested a novel ‘remotely-moderated’ focus group method where questions are posed on a screen, and moved along by a moderator watching the group from a different room.