European Marketing Academy Conference

  • Michael Saren (Speaker)
  • Pauline Maclaran (Speaker)
  • Miriam Catterall (Contributor)
  • Stevens, L. (Contributor)

Activity: Academic conferences and events (excluding conference publications)Conference presentation / attendance

Description

Presenting paper on: "Consumer Royale: Exploring the Myth of Consumer Sovereignty"
PeriodMay 2007
Event typeConference
LocationReykjavik, IcelandShow on map
Degree of RecognitionInternational