European Marketing Academy Conference

  • Pauline Maclaran (Speaker)
  • Stevens, L. (Speaker)
  • Michael Saren (Speaker)
  • Christina Goulding (Speaker)

Activity: Academic conferences and events (excluding conference publications)Conference presentation / attendance

Description

Conference presentation: "Rethinking Theory Building and Theorising in Marketing"
PeriodMay 2009
Event typeConference
LocationNantes, FranceShow on map
Degree of RecognitionInternational