Digital Traces and Behavioural Technologies: opportunities and challenges in the age of generative AI

Activity: Public, Community and School EngagementPublic talk, lecture, debate, seminar, workshop

Description

An invited talk delivered at the Healthy Later Living Network at the University of Bath, exploring how smartphone sensors, consumer wearables, and generative AI can be combined to advance behavioural research — and the key challenges around privacy, scientific rigour, and ethical use of digital trace data.
Period28 Apr 2025
Held atSchool of Management
Degree of RecognitionRegional