Article for the Independent: Taylor Swift’s album was a guaranteed success, no matter the music. Here’s why

Description

Taylor Swift’s new album, The Life of a Showgirl, has been released to much fanfare. While the album’s critical reception has been mixed – with reviews ranging from a flop to a masterpiece – the album is all but guaranteed to hold the number one spot in music charts across the world this week, thanks to a carefully plotted marketing campaign.

Swift is a global phenomenon and, as a lecturer in marketing, business and society, I am one of many researchers exploring the social science of her success...

Period	7 Oct 2025
Degree of Recognition	International