Aligning Strategic Priorities for AI-Enabled Decision-Making: Using the AHP Tool to Evaluate Value Creation

Description

In this case study, we explore how organisations can clarify strategic priorities when developing AI-enabled solutions. Through a workshop with Branchout Türkiye, the Metric Tool was used to examine expectations around an AI-enabled M&A and Project Finance platform. The exercise surfaced different perspectives on growth, profitability and operational efficiency, helping senior decision-makers clarify the role of the technology, align priorities and identify where AI could create the greatest value. The workshop was delivered as part of the ESRC IAA Postdoc Impact Award at the University of Bath.

Period	9 Jun 2026
Work for	Branchout Global , Turkey
Degree of Recognition	International